Posts from April 2012

“THE BUYING PROCESS, step four”

April 26, 2012

The final review-subject should be “The Customer Support Review” —an activity that many of you don’t realize is even possible. After all, customer support shows its pretty or ugly head sometime after the sale. And, in many ways, that’s true. Some vendors regard their customer support activities only from a cost control standpoint. They believe that a customer support function is nothing but an expense item. So, they try to put roadblocks...

“THE BUYING PROCESS, step three”

April 24, 2012

The third step in your buying process should be “The Review of the Media Used.” Confucius is credited with the following:  “I hear and I forget, I see and I remember, I do and I understand.”  So it is with modern media training.  While the “doing” is mostly vicarious, the learning results are close to ideal. But, only if the programs you are evaluating for purchase are based on multisensory media (full-motion...

“THE BUYING PROCESS, step two”

April 19, 2012

The second step in the buying process should be a “Readability Review.” Ever hear of the Flesch-Kincaid readability tests? There are two of them: The Flesch Reading Easiness and the Flesch-Kincaid Grade Level tests. They use the same core measures: word length and sentence length. It’s the latter test that should concern you when making a training purchase decision. National studies agree that close to half of our workforce does not read...

“THE BUYING PROCESS, step one”

April 17, 2012

One of the problems in blog-writing is that some of the most important ideas are written about once and then never seen again. Such is the case with our “buying process” discussion, which first appeared three years ago. So, because it is such an important subject — and, because I will be out of the country for the next two weeks, here are the salient steps (with up-to-date revisions) you should undertake...

“THE GOOD AND THE BAD”

April 12, 2012

Occasionally, within a short span of time, one encounters both encouraging and discouraging news — almost simultaneously. And so, within the past week, it has been with me. The “good” was very, very good, as it addresses most positive results in increased reading activity — an activity that normally does not supply us with much good news these days. Cecilia Kang’s recent article in The Washington Post, “Survey finds e-reader devices fuel...

“FAMILY-CENTERED LEARNING”

April 10, 2012

Bringing technology training to those families that cannot afford home computers and/or internet access should be a goal for all communities.  The success-example that I am most familiar with is the program pioneered by the DeKalb County (Georgia) School System more than a decade ago.  The success of their Family Technology Resource Centers (FTRC’s) is unparalleled and has even gotten the attention of the Smithsonian Institution. The Family Technology Resource Centers were...

“LET’S BRING LEARNING BACK TO EDUCATION”

April 5, 2012

John D. Sutter, a CNN communication technologist as well as a science and innovation contributor, has posted: “Sir Ken Robinson says that our education system works like a factory. It is based on models of mass production and conformity that actually prevent kids from finding their passions and succeeding. . . . Instead of trying to mass-produce children who are good at taking tests and memorizing things, schools should emphasize personal development....

“THE FUTURE IS ALIVE AND WELL”

April 3, 2012

In the Winter 2010 issue of “Training Industry Quarterly,” an article entitled, “2010’s Top Training Technology Trends” by David Mallon discussed the next decade of the E-Learning evolution. His ideas remain as prescient today as they did eighteen months ago. “The lengthy page-turner is out. In its place is a next generation of e-learning, including: short video vignettes or audio podcasts followed by interactive assessments; pre-recorded virtual classroom sessions; scenario-based learning, 3-D...