Why Corporate Training Fails – Final Post

We’ll wrap this topic up today and get ready for the three day weekend.

Training Challenge Number Three: “The failure to provide training that is designed to meet the needs of the 21st Century Learning Culture.”

The shift from teacher-led to media-rich, learner-centered instruction may well be forced upon the American education system in the upcoming years. In case one hasn’t been paying attention, there are big changes on the horizon for education in this country that will result in opportunities for well-designed, media-rich online courseware. One significant trend is toward competency and accountability. Clearly competency-based courseware with integrated measuring capabilities will be recognized and used as tools for reaching those goals.

Another change is the impending fall of the wall between business and education. That wall has separated the two sectors for many years, but the pressure of global economic competition is leading many to plan for that barrier’s demise. The historical separation is between business and that sector of the educational system responsible for the 75% or so of high school students who are not likely to earn a college baccalaureate degree. These students eventually comprise the majority of America’s front-line workforce, and the prosperity of this country depends on them.

Compared to other countries, American front-line workers lag far behind in the sophisticated skills needed for a country to compete internationally: communications, math, science, conceptual thinking, flexibility, responsiveness and technological expertise. These are skills that most front-line workers in Japan and Europe possess, to the ultimate economic benefit of their individual countries.

What these other nations have learned about education and the workforce has been translated into comprehensive public education programs for the non-college-bound student. These programs all but obliterate the conventional lines between education and training.

In the United States, however, the educational system has changed little from that of fifty or more years ago, when most workers’ jobs were de-skilled and required little thinking. That concept may have been appropriate for the price-driven mass-production economy in the America of the 1950s. People left school, then, knowing all they’d ever need to know, without acquiring the skills needed to absorb new information or continue with their learning.

Although the world economic reality has changed greatly since then, neither American education nor most American businesses have kept pace. Mass production and a price-driven economy are long gone, but most organizations continue to segregate work into non-thinking and thinking jobs. The new truth is that in order to perform on an international level, front-line workers have to think. Media-rich e-learning is destined to be one of our most effective solutions.

See you Monday. Enjoy your holiday!

– Bill Walton, Founder of ITC Learning
bwalton@itclearning.com

“AMERICA WILL CONTINUE TO BE BUILT BY THE HANDS OF ITS MEN AND WOMEN”